Almost everyone who owns a smartphone today uses Instagram, either for personal reasons or promoting their business. Millennials are winning on this popular platform. While almost every Instagram account was public when it started, and the trend followed some years after inception, we have an increased number of private accounts today. It may sound weird, mainly because everyone wants to add as many followers as they can on their pages. And for this reason, we will explain to you why people are geared towards private Instagram accounts.
- You Might Earn More Followers This Way
Does that sound weird and unrealistic? I know it does, but this works based on something we can simply refer to as curiosity push. This means that a follower can only get to know or see your content if they follow you first — if your bio is enticing, the curiosity trick might work here. On the other hand, a public account allows anyone to see the contents, and they can decide to follow you or not. If you have followers who fancy your content, and they end up sharing on their Insta stories, it can trigger a viewer’s curiosity about your posts. However, they can only access them after clicking that follow button. How about creating a loyal audience and use the trick to lure other like-minded followers?
- It’s a New Trend That Is Working
Nobody should follow anything only because it is trending, but if the trend is working for the better, why not? Most people prefer smaller groups not only on Instagram but also on Facebook. The main reason why fans accept it is that they feel that the owner of the account values quality rather than quantity. Well, the fact that a fan is included in any of the groups means that they are valuable and acceptable. These followers feel that you will always make and customize posts to their satisfaction in that specific space.
- Easy Way to Retain Followers
First of all, you control the people who can follow your account on Instagram, which means reduced negative energy and harassment. Once you get your favorite audience, you will know the type of content that will keep them interested, hence a high retention rate. Another feature that comes with private accounts is that they also have to respond to an extra pop-up any time they try to unfollow you. The pop-up asks for the certainty to leave the page, and this may have a significant influence on their choice to click that unfollow button or not.
Were you afraid of shifting or keeping your Instagram account private? Daunt no more because you have perfect reasons why everyone else is doing it. Keep in mind, however, that there are private Instagram viewer tools that can be used to still view your profile.