If you will be selling a new product and need to have labels designed for it before you can get it on the market, you may be tempted to do that yourself.
After all, how difficult can it be designing something as small as a label?
Actually, if you are not a trained designer, it can be very difficult. In fact, here are just three reasons why having custom labels designed for your products by a professional designer is so important.
Attracting a potential customer’s attention — One of the main reasons for having a label on a product is that it attracts a potential customer to look at it further. If they like what they see, and if the label is appealing to them, they may buy the product.
Professional designers know how to design a label so that it has this impact. They know how to effectively use graphics, which font to use and which size is more effective than others. You probably do not.
Explaining what your product is and does — An effective label explains what your product is, the ingredients it contains and what it will do if you use it. A professional designer knows how to use a label to explain this in a way that the important information stands out, and the less important information is not used.
The right use of space — A professional label company knows how to use the space on a label in such a way that it is effective. After all, remember that a label is very small, so it is imperative that all the space available on it is used to its maximum effect.
An amateur designer will almost always design a label in such a way that the space is not used to its best ability. Getting custom labels designed, however, will allow you to have the most effective labels for your product, and to really grab potential customer’s attention.